Context

Cannes Lions hosted David Singleton, VP of Engingeering at Google in London, to speak about the latest in machine learning and AI. We were tasked with proposing our take on the event's branding. Though they went in a different direction in the end, I was still pretty excited about my typographic treatment and system!

Approach

As David mentioned in his keynote, machine learning and AI aren't necessarily new despite their recent coverage and advancements in the field today. In fact, he mentions a Neural Computing course he took in the 90's as well as statistical models of the brain in the 50's.

It's clear that our understanding of Machine Learning and Artificial Intelligence is constantly growing and evolving.

Role

Design
Motion

Collaborators

Lauren Reibel
Ben Henham
James Philipps